> For the complete documentation index, see [llms.txt](https://updates.bulkdelivery.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://updates.bulkdelivery.pro/google-analytics-and-tag-manager-options.md).

# Google Analytics & Tag Manager Options

Late Summer 2026

A late summer maintenance and mini-update to help track your customers and e-commerce events!

**Google Analytics**\
BDP now offers the ability to add in your own Google Analytics (GA4) tracking tag. Leverage the free tools provided here to better understand customer conversions and track sales. See our [Google Analytics documentation](https://docs.bulkdelivery.pro/settings/analytics/google-analytics) for a full list of included events.

**Google Tag Manager**\
Need more than what GA4 offers? How about 3rd Party Tags (Meta, X/Twitter, Pinterest, etc) or just a custom tag that you need on your BDP pages? See our [Google Tag Manager documentation](https://docs.bulkdelivery.pro/settings/analytics/google-tag-manager) for more info.

**Maintenance!**\
Building software requires nearly constant updates to various libraries, APIs, and security patches.  Lots of invisible and important updates included here.